Sony Reader television commercial
Well, I was watching my TiVoed episode of "Bones" and caught a eBook reader on the screen as I was skipping through the ads.
I went back and watched it. It was an ad for the "Sony Reader Digital Book" (I hate than name). I do have to say, it was a bit lame.
Also, it might have been a bit confusing... they said something like, "So I can read hundreds of books on this?". That might make people think there are only 200 books available for it.
Actually, here is the commercial, I found it on youtube.