Originally Posted by Nate the great
No, geeks are PDF-phobic. I've now seen data from 3 different places that show PDF is the most popular format. The average user obviously doesn't care.
Well, I should have been more specific.
I think eBook device owning users are PDF-phobic. Those who view on their screen/print are not.
Although now that I think of it... this might mean that the answer is very boring, and they simply anticipate most of their users to view the eBook on a personal computer or a laptop...
Ps.: If ever Mobileread members come for us with anti-heresy pitchforks... I hope to have the honour of being burnt at the stake together with you!