Originally Posted by AnemicOak
Haven't heard yet if Target or Best Buy are going to carry them.
Best Buy's website indicates that they will be in stores (though are not yet.) If it was an online only item it would say that, instead, it offers you the chance to check local stores for stock.
I don't know about Target but they have the PRS-505 at my local stores so I would be surprised if they don't update that in the next few weeks.
Wal-mart has a PRS-505 display too (actually, a general Sony display with headphones and such too) and are selling it for $229 near me. It's been tempting
But I suspect that after they clear some stock they'll put the PRS-300 there, given their generally sub-poverty target audience.