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Amzon has the Big "O" factor behind it..... Sony may be a force, but I know that when ppl see my reader they ask "Is that a Kindle?".......
Branding is 1/2 the battle....Sony will be a player, but it'll take years for Amazon to lose out completely.
Besides, if you spend 300+ for a reader, you think your gonna ditch it when a newer model comes out?!?!
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