Originally Posted by zacheryjensen
What you say is true if you look at the niche market specifically, that which serves the tiny fraction of the world who knows about and appreciates eBooks. But if you look at the general public just coming into awareness of this concept, they don't know of anyone but Amazon and are only opening their eyes to the existence of alternatives. In a way this is a monopoly, albeit virtual and temporary. It's still the same sort of challenge to tackle as a competing company.
That may be true in the USA, but not elsewhere. A few people in other countries have imported Kindles, but Sony are a much bigger player than Amazon internationally.