Originally Posted by HarryT
I'm not sure that I understand your point. Amazon are not, and never have been, in a "monopolistic" position in the eBook market.
What you say is true if you look at the niche market specifically, that which serves the tiny fraction of the world who knows about and appreciates eBooks. But if you look at the general public just coming into awareness of this concept, they don't know of anyone but Amazon and are only opening their eyes to the existence of alternatives. In a way this is a monopoly, albeit virtual and temporary. It's still the same sort of challenge to tackle as a competing company.