This is big news! In one swoop B&N has become the biggest player in the market.
With their $9 price for all best sellers they now compete directly with Amazons greatest strategy, price and content.
By supporting the iPhone, BlackBerry and the PC B&N has far exceeded Amazon's client base. There are 50+ Million BlackBerry users now include iPhone and Computers.
The only sore sport is I wounder if B&N realized they bought the worst format out there...