Originally Posted by JSWolf
PDF is not a defacto standard. The only standard I have actually seen is plain ordinary text files. More devices can handle plain text files then any other format.
I believe we are talking about a widely adopted "standard," capable of displaying all current publication formats, from fashion magazines to novels.
The idea is, that when I get a publication, be it my Nylon magazine subscription, or an Updike novel, I should be able to view it on my desktop, and send it to my wife, to view on her MacBook.
This includes the ability to view it on my large-screen e-reader (albeit in BW, due to current technology.) But also, in a couple of years, when there are color reading devices, I'd like to be able to use the SAME file I have now.
The only such "standard" I am aware of, is PDF.