I was just playing Devil's advocate to make a point. I'm a Mac fan, but not a rabid
Mac fan. I'm not surprised that this version of the Reader came with PC-only software, and I feel Mac software may be the most expensive "feature" to add to the Reader. Probably a third party will make it, and MarkSpace, the company that makes Missing Sync
are one of the companies best prepared to make such a product. They've made software that talks to Windows Mobile devices and PSP, and they're working on a Blackberry version. I use their product to sync to my Sony Clie, so I admit to some bias in this statement.
After saying all that, I think that other features (a better Connect store, search capability, delete feature, better button design) are more important than Mac software. Heck, Sony could just contract MarkSpace to make the Mac software.