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Old 06-02-2009, 06:55 PM   #4
zelda_pinwheel
zeldinha zippy zeldissima
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Posts: 27,828
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Join Date: Dec 2007
Location: Paris, France
Device: eb1150 & is that a nook in her pocket, or she just happy to see you?
ha tiens, justement je viens de tomber sur un article qui essaie de déterminer la démographie des kindleurs, et même il y a des graphiques !





attention, il ne s'agît pas d'un résultat d'étude officielle, simplement un type qui a passé le forum du kindle chez amazon au peigne fin pour y piocher des infos sur l'âge des utilisateurs. c'est quand même révélateur.

l'article (en anglais) est ici : http://kindleculture.blogspot.com/20...ographics.html

voici une citation pertinente :

Quote:
Though I ended up culling 1,387 responses from almost 1,700 posts, these charts don't adhere to polling science standards and should thus be taken with a grain of salt. That said, my methodology included the use of second-hand figures ("my son, 27, has one too"), and the exclusion of ill-defined ages ("I'm in my 50s"), questionable responses (106-year-old Sigmund Freud says, "I like the large type!"), and a handful of entries that were repeated one or more times.

The resulting data suggests that the largest group of Kindle owners by decade are in their 50s. The next two largest are owners in their 40s at 19.1% and owners in their 60s at 18%, making the total number of Kindle owners between the ages of 40 and 69 an incredible 58.6%. Owners above 70 make up an additional 8.1%, with owners under the age of 40 accounting for just over a third of all Kindle sales.

Using broader target demographic standards, the results look like this:
Younger adults (18-34) – 22%
Adults (35-54) – 38.4%
Older adults (over 54) – 37.3%
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