It's possible to create interesting looking Mobipocket ebooks. It just takes some effort, testing and proof reading. Using Mobipocket Creator you can start off with XHTML+CSS, and let Mobipocket Creator turn it into Mobipocket HTML. Most of the time it does a decent job.
Of course, you don't get the scalable SVG graphics, or embedded fonts.
Originally Posted by Hadrien
This article is right: in Mobipocket for example, all e-books kinda look the same. With ePub, embedded fonts and CSS it's possible to give a unique look & feel to e-books. But if as a content producer, you decide to go down that road, you need to know that most of the time you won't let the reader customize things as much as they'd like. It's a balance between design and flexibility.