If you have MS Word, you can make rtf's and fix the extra CR's with a mass replace. I do it like this... http://www.mobileread.com/forums/sho...0958#post40958
From Word, you can also change the file properties to customize the title and author as you wish.
For me this has been the easiest method, but when time allows I really want to try all the great tools that people have come up with. They look to be pretty spectacular. Another cool one to try would be geekraver's tool for RSS feeds.