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It's become very clear to me that the best way for an author/publisher to reach out to the widest variety of ebook devices is to use a reflowable format such as epub. I'm just not convinced that authors/publishers generally know this. Should they? Yes. Do they? I'm not so sure.
If one leaves this forum and goes elsewhere, generally speaking, the predominant format discussed will not be epub or the other reflowable formats. So, educating people and making them aware of the alternative reflowable formats is what's necessary.
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