Originally Posted by refpublisher
Looks great, especially for multi-column titles, but I can only imagine persuading a student to pay full price, or close to it, for an electronic version of a textbook. Their expections re. price are so much lower, but there is no way that the textbook publishers can really start lowering textbook prices until they can cut development costs--the best way is to keep editions around longer, and this won't happen until they can eliminate the used textbook market. Kindle could help with this, but only if a ton are sold to students.
Again and again the same arguments. Publishers would like to wait till the termal death of the universe before they start lowering ebook prices.... The ebook is the end of the publishing industry as we know it.