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Old 05-06-2009, 04:50 PM   #12
refpublisher
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refpublisher began at the beginning.
 
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Join Date: Mar 2006
Device: HP4150
Looks great, especially for multi-column titles, but I can only imagine persuading a student to pay full price, or close to it, for an electronic version of a textbook. Their expections re. price are so much lower, but there is no way that the textbook publishers can really start lowering textbook prices until they can cut development costs--the best way is to keep editions around longer, and this won't happen until they can eliminate the used textbook market. Kindle could help with this, but only if a ton are sold to students.
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