Originally Posted by tcv
I'm jaded. Sorry!!!
Well, first, there are currently only two specs being considered as possible future open e-book standards. Check out Bob's article
Second, I think it's a major step, yes partly because it's a big name like Adobe who is behind this, but also because it's Adobe themselves who finally realized that PDF is a no-go for reflowable e-books. And with their strong ties to the publishing industry, it should be easier for an e-book standard to establish.
Of course I am hoping that other companies will follow and work on their own e-book software solutions based on the format that will become the future e-book standard.