Originally Posted by Moejoe
I wonder if we'll have a continental division over this? North America - Amazon formats. Europe - ePub. Amazon won't be able to penetrate a market that's already decided upon a format, unless they include that format when they launch.
it does seem to be amazon's intention... using an open format goes against their strategy so far. but i hope they'll add epub support nonetheless because it would be pretty ridiculous to maintain such a pointless division, particularly given how easy it would be to create mobi files from epub sources (if they really insist on keeping mobi as their main format). if they sell and support both formats they could reach a much wider market, although so far that doesn't seem to be what they want. but maybe with the new iphone kindle app they're thinking about it.