Originally Posted by AnemicOak
It's got a shot, but the whole no defined DRM could hinder it. It could get quite confusing, especially for the less technical folks who will help ebooks grow beyond what they are now, if we all of the sudden have Adobe epub, eReader epub, Mobi epub, etc. Unless by some miracle ADE and other readers are able to decode all the various DRM schemes and not just their own.
eReader DRM on ePub is not yet out and if enough device makers can get ADE on board, eReader ePub will die before it's born.