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Old 03-30-2009, 01:15 PM   #15
mjposner began at the beginning.
Posts: 10
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Join Date: Jan 2007
Location: Sunny South Florida
Device: Kindle 2 and iPhone
Dewey Cheatum & Howe

Originally Posted by BookMouse View Post
I'm not 100% sure they coined it -- he who registers wins -- as I recall hearing the name of that 'law firm' when I was in grade-school which predates CarTalk (and most modern technology). I don't think they could do much to go after him considering that it's long-since passed into the national lexicon without their lawyers getting involved -- to keep it, you have to defend it.
Actually, you do not have to register to assert a common law trademark. Also, they did not assert use until 1995, after I wrote my book!
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