It's true, some Bloomberg journalists discovered
the Sony Reader at this year's Frankfurt Book Fair:
Brian Murray, group president at News Corp.'s book unit HarperCollins Publishers, brought a new toy to Frankfurt -- his Sony Reader, a portable electronic book. About the size of a very slim paperback, it has a booklike display without the backlit glare of a computer screen. It is available online and will be sold for $350 at Borders Group Inc. bookstores in the U.S.
Murray loaded 15 books and a 1,000-page manuscript on to his Reader to peruse during the fair. ``I was pleasantly surprised once I started using it,'' he said, adding that he believes the Reader might catch on. ``The first two years will be about early adopters, as with most technology,'' Murray said.
Meanwhile, Borders is celebrating
the "grand opening" of their new mega-bookstore
in Manhattan. During the celebration which goes through Oct 22 you can win a Sony Reader (or perhaps buy one if you are still looking for a place that has the Readers on sale).