Yeah, it's a pity that it's in a proprietary format, but this is another step in the right direction.
The price reduction is nice. I'm curious about what they will do for upgrades to current version, as it seems new versions are pretty frequent and often required in this market.
The next step would be adding the Iliad or Digital Reader as a supported platform.
It has already been asked, 2 years ago, with little reactio from Zinio.
See post #3 :