Inspired by the NYT article from this thread
, and the use of the word "fetishistic" to describe print book lovers:
A bookworm is seen up-close, lying in bed, caressing and admiring a printed book while half-asleep. In quick cuts, he/she is seen in a dreamlike trance, mumbling things like: "It's warm!" "It's familiar!" "Feel the texture!" "It makes me look literary!"...
Suddenly a hand appears from the side, pulls the book out of their hand, and thrusts an e-book reader into it.
With still-closed eyes, the person holds the reader strangely at first. Then they take a big sniff of the reader... and their eyes pop open. Now, they are fully awake, touching it and saying things like: "It's sleek!" "It holds my entire library!" "It's modern!" "It's green!" "It makes me look cool!"
As the camera pulls back, the voiceover announces: "[e-book reader brand here]. Wake up and smell the 21st century."