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Old 12-17-2008, 04:24 PM   #9
pilotbob
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Posts: 19,509
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Join Date: Jan 2007
Location: Tampa, FL USA
Device: Kindle Touch
Quote:
Originally Posted by rawlus View Post
the paper doesn't make $ off circulation, they make it off advertising. an e-version does little to increase ad revenue while adding bottomline costs in personnel and resources.
Understood. But, advertising rates are based on circulation numbers. So, if circulation numbers fall so do ad rates. Then again, my understanding is that the Kindle editions are ad free. So, that must be a different type of revenue stream for them.

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