Ok. What did they ever do to you?
As far as I can tell they put a lot of effort in developing the firmware to contribute to the ebook hardware.
I bet even Jinke uses their input on the firmware and ideas.
Besides that. I find it strange that you put up such a flame against a company that seems to put a lot of energy in improving their reader.
Firmware updates can go wrong. Things just happen even without a reason. Get over it....
I lost count on how many updates gone wrong on my macbook, iPhone and iPods I collected over the years. You do not see me complaining on the Apple forums.
And change that dramatic subject title where you at it.