Originally Posted by pwalker8
The publishers want to set the price point in the consumer's mind at whatever the current deadtree version is. They do not think that Amazon's $9.99 price point makes their business viable long term. I favor long term viability for authors and publishers over Amazon's quest for market share.
Fact: ebooks are cheaper to produce than paper books. Therefore, they should be priced lower than paperbooks.
At some point in time, publishers will have to accept the fact that their industry is transitioning from paper to digital. That means trimming down operations and letting people go. If they continue to play it stupid like they currently are, they'll end up like newspapers that no longer exist.