Originally Posted by bgalbrecht
I'm assuming that the B&N DRM means that B&N has not been paying the Adobe tax, but when it became obvious that Sony, Kobo, and most other manufacturers were not including the B&N DRM in their epub readers even when Adobe supported it in their ereader toolkit, they should have given up and switched to Adobe DRM because their DRM guarantees that they won't sell to owners of other readers.
Whether they pay the tax is not verified but they have supported generic Adobe DRM from day one, but odds are they pay it at least on the hardware side. Which is one reason they are facing steep content revenue losses: Nook ereader owners can buy books from generic ebookstores.
Selling generic adept is what fictionwise was doing for B&N until they were shut down.
There isn't much of a generic ebook market in the US and most of that is Kobo.
Should B&N have done more to reach that market? Sure.
Would doing it now help? Probably not.