Originally Posted by fjtorres
Their problem is that when their loyalists were adopting Nook at a furious clip in 2010-11, they thought they *were* reaching the general public and planned their 2011-12 product lines accordingly.
Once reality set in, they were up to their gills in STBs and Glowlights.
And then the price fix conspiracy greased Apple's entry and casual iPad and iPhone ebook customers trickled to Apple...
They overestimated the appeal of their hardware and they misread the impact of the price fix conspiracy. They might have weathered either mistake alone but together...
I think it was more up to their gills in Nook HD and Nook HD+ units, honestly.
They were running ahead of the pack for a while with the Nook Color and Tablet. When the Nook Color came out there was no $200 ish tablet of any sort anywhere that wasn't utter crap. But they threw away their lead.
They should have gotten the Google Play store the minute Amazon announced the Kindle Fire. They wasted valuable time trying to create their own ecosystem. Shooting way too high.