Originally Posted by HarryT
Perhaps because some independent authors are notorious for getting all their friends and family to post fake 5-star reviews?
Nobody forces you to believe anything.
But the study includes the raw data and it will be analyzed to death in the days to come.
Those open to numerical analysis will consider the data; those that aren't will keep on denying. Doesn't matter.
In the end, we as readers aren't the target audience.
It is midlist authors and newcomers.
It will only affect us over time as authors start going indie more often or use the data to get the publishers to actually negotiate living wage royalties so they can keep on writing.