Originally Posted by Kumabjorn
So BPH are aiming for that million dolar pie in the sky and promote the hell out of the book when it is released just to find out a month or two later that people are less enamored than publishers and editors. Pull the promotion to save some bucks and the book lingers on the top tier without rally making it sky high? Is that your take on it? While the same phenomena never occurs among indie publishers because they don't have that kind of marketing budget available?
But also that there is a limit to how much you achieve even with active promotion.
Diminishing returns and all that. So they tend to cluster at the great but not exceptional level.
The top revenue generators--the jackpot! books-- seem to get there independent of path or promotion. Once you pass a certain threshold people buy the book simply because people are buying the book. (Kinda like 50 Shades or Jonathan Livingstone Seagull, back in the day.)