From the web browsing guide...
2.2 Mandatory Rules Audit, Notification & Enforcement Process
Dotmobi domain name registrants agree to implement the mandatory registrant rules listed in this document whenever they publish a web site linked to a dotmobi name on the internet. It is strongly recommended that registrants also ensure that their applications also comply with the Highly Recommended Best Practices to improve the end-user experience.
mTLD will audit all dotmobi domains for compliance to the mandatory rules. mTLD will audit these domains in whatever way or frequency decided by mTLD to be practical and reasonable. When a web site using a dotmobi name is not compliant with the mandatory rules, an exception report for the dotmobi name will be created by mTLD.
Dotmobi names not in compliance with mandatory rules will have 60 days to become compliant. mTLD shall send two notices to the registrant's registrar asking the registrar to contact the offending registrant with the exception report. The registrar will be required to provide a 60 day, then a 30 day notice of this non-compliance. If a name is not in compliance with 15 days left to go, then mTLD may chose to contact the registrant directly after making best efforts to make contact through their registrar.
Dotmobi names that are not brought back into compliance shall be removed from the zone file for resolution on the internet. The dotmobi names shall not be deleted from the registration system, but their name will be placed on hold until they are in compliance with the mandatory rules.
2.3 Registrar's Obligations
Registrars are obliged to make registrants aware of all Switch On! Guides associated with the dotmobi domain in advance of any registration taking place. Registrars must either make a copy of these documents available to the registrant or point them to the authoritative versions on the mtld.mobi web site.
But, you know, the really ironic thing that stands out most to me is that for mobile devices, you now have the longest urls to type -- .mobi is a dot plus FOUR characters on the very devices that are hard to type on!