Someone is just having a little fun, there is no way that this is real, or maybe it is a picture of a Kindle 1.0 prototype.
No SD card (I have a ton of books on my SD card)
No replaceable battery
No charger and must be connected to a PC to charge
Same screen size but bigger form factor
Leather case is replaced with a bag
Ugly X Ugly [ugly squared]
Once again, there is no way this is real.