Originally Posted by piper28
And actually, it kinda surprises me some, because it tends to skew towards an older demographic, and I suspect that that's a demographic that hasn't adopted ereaders as much. Then again, it's also a demographic that tends to have disposable income, which I'm sure correlates well with ereader ownership.
It is also a demographic that benefits from the light weight and typographic controls. And, for Kindle owners, PC-free usage.