iTouch myself ...
I agree ... the iTouch is an awesome portable reader ... easily the successor to the Franklin ... and turned landscape mode, it is very easy to read ... also the zoom in and out at the wave of a finger is great.
I use the iTouch a lot on trips ... public transport ... but not for reading on planes.
For little reads, it is great, but over a movie length, it can be hard on these tired old eyes.
the Ink readers do have the upper hand on screen size, resolution and battery time ... no power needed to maintain the image, apparently.
I know when Apple brings out their paper thin reader based on the Air screen next year, we will all have the bext of both worlds.