Originally Posted by AThirstyMind
This will take some finessing on my part to get my clients to accept this... they love their TOC in the back, and now quite a few of them are insisting that all front matter be shifted to the back matter. They want that Amazon sample to be only their text.
I agree with your customers that the front matter should be shifted to the back matter (does a reader really care about your mom or life partner? or that you are an "has been"?), but not the TOC. This is how I organize my eBooks (Business):
1. Cover and copyright
2. HTML TOC
I include only levels 1 (chapter name) and levels 2 (subchapters) to reduce the length of the TOC.
3. Introduction (Then SRL)
Here I explain that "in chapter 1 you will see ... (levels 3). In chapter 2 you will see ... (levels 3) etc. Including internal links to the levels 3. At the same time I use the introduction as a "sales letter" for the ebook that will be surely included in Amazon Sample
5. Thank you page
Conclusion/What's next: My following product in the funnel.
6. End Notes
7. About me
8. About my other ebooks
With links to Amazon products pages. I make (reasonably) reference to them in this ebook
9. About the support from mom, life partner, business partners
10. Legal advice and terms & conditions
With the TOC, prospect will know if I cover what he/she is looking for. In Introduction, to which extend. So I will do with peremptory Amazon rule.
Feedback from professional publishers is very welcome. Thanks.