Originally Posted by Dr. Drib
If they got 300,000 screens and divided the color evenly between the the 3 colors, then that means 100,000 were sold.
Somehow, I doubt that.
More than likely, Espresso probably had the least number of the other two and was the first to sell out from Kobo's site.
But hey! What do I know?! I don't work for them!
That's not how it usually works.
A buyer made a commitment, but it dose not mean whole batch of material will be put into production at one time. The usually schedule prodcution into smaller batches, adjust them accordingly.
Beside the capacity of the assemable line. Can you imagine the the storage cost for 300,000 boxes? What if it does not sell well? Should KOBO heavily discount the finished product to get cash? However, when it is made by smaller amount, E-ink can buy back unused materials for later use.
Of course, if KOBO is so confident to quickly sell all 300,000, it's entirely possible they already made 300,000. Let's not forgot, the number 300,000 was a rumor; regarding the rumor, I am not sure KOBO denies which parts of rumor.