I wholeheartedly agree with everything above and only want to add one thing...
I wrote a customer review of the PRS-505 on the Waterstones site stating that it the reader is excellent but slating the Waterstones eBook store and the review never made it through to the site... I naively thought that as long as the review wasn't rude or slanderous it would make it through but obviously some extra moderation is being applied