Originally Posted by Ralph Sir Edward
The first experiment was Herbert's Children of Dune (1976). To the great surprise (and horror), it sold massively. Thereafter, top genre authors started getting the "best seller" treatment for their new books. And they sold (even if they weren't always so good...)
And the rest was history...
I find the same is true for movies........the more it is advertised and promoted, the more i tend to shy awayfrom. They hardly ever are as good as advertised. With very few exceptions this has worked out to be true