Originally Posted by Prestidigitweeze
intended Buffy the Vampire Slayer to be for a larger audience or a specialized one, he said it was "made for the zeitgeist" from inception. Given the scope of cultural references in that show, its paradigmatic setup of young adulthood as existing in a state of enforced purgatory, and its satire of the undermining of personal identity in mass culture, I can see why he didn't think of the show or its audience as confined to the vampire genre he was exploring even as he respected and enjoyed that genre himself.
He also said "I'd rather make a show 100 people need to see, than a show that 1000 people want to see". So the focus was very narrow.