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Old 02-25-2013, 11:05 PM   #18
fjtorres
Grand Sorcerer
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Quote:
Originally Posted by caleb72 View Post
I had just assumed that Microsoft would take over the device aspect. I would have thought there needed to be some strategy to Microsoft taking a chunk of the business, but maybe the strategy lies elsewhere.
People are overestimating Microsoft's investment in Nook.
Mostly they needed ebooks for the Windows content store. Music, video, and apps they have so Amazon was not the best fit, while B&N has ebooks and diddlie squat. Plus a honking big need for cash. So MS reached into petty cash.
They have a use for Nook but it is tactical and not strategic. It may not be a one night stand but it isn't a lifelong commitment either.
The investment has already lost a chunk of value so don't assume MS is going to throw good money after bad to prop up Nook. There's still Kobo out there...
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