Originally Posted by DiapDealer
Don't get me wrong; I'm not making any value judgments about books that get the label, the authors that write those books, or about the readers that enjoy reading them. I'm just baffled by any label that attempts to apply degrees of "adultness" to fans of, characters in, or themes dealt with in books that are liked and disliked by readers of all degrees of adultness. But if it helps readers find books they enjoy, then more power to it/them I guess. I'm OK being baffled about a few things here and there. I'll get by.
I thought it was a way of subtly flattering teenagers (and older children-- suppose what the marketers now call "tweens") by not using the word "teen" but implying more maturity...you know, first you look in the children's section, then you look in the "young adult" section and then you look in the "adult" section (and "adult" means "grown up" at the library and "porn" at video stores--do they still have video stores?--and "adult book stores"). So there are of course tons of meaning here to be explored.