Originally Posted by TheJohnNewton
Or they could just drop the silly proprietary format and sell ebooks to anyone with any device. Instantly they would vastly increase their potential market.
Works for me. But, at least initially, I think that may mean higher prices. It seems that Amazon has been willing to take a loss on many ebooks at $9.99 in order to build their ebook/Kindle market. If they were just selling Mobipocket (and other formats) to everyone, would they continue that strategy?