Originally Posted by taustin
Their business model does not aim to keep customers. They depend on churn - new customers constantly appearing. Most of their customers are kids, who play for a few years, then discover girls, and move on. By coming out with ever better units, to play competitively, you have to have the latest, so you can't use your big brother's stuff, that he isn't interested in any more. It's a brilliant, if somewhat amoral, model.
Its a pretty standard model in the gaming business. WotC does the same thing with Magic, and D&D has had it since late in 1e when they made the Forgotten Realms an official setting. Hell, just running the module bundled with Dark Sun made a good chunk of the setting book obselete. I was *so* glad when WotC reset and froze that metaplot, but I guess its because you can't keep publishing a game setting based on Mellikot-Scale Bikinis in the modern age of feminist gamers.
Course Dark Sun was always frighteningly equal-opportunity about putting people in battle thongs... *involuntary shudder*