Originally Posted by CallOfCth'reader
GW tend to do that with each rules update, and then bring out new (and expensive) goodies to spend cash on. It has worked for them so far, but I wonder how many customers they lost along along the way.
Their business model does not aim to keep customers. They depend on churn - new customers constantly appearing. Most of their customers are kids, who play for a few years, then discover girls, and move on. By coming out with ever better units, to play competitively, you have to have the latest, so you can't use your big brother's stuff, that he isn't interested in any more. It's a brilliant, if somewhat amoral, model.