Some of the faithful have frequently said that Apple customers were more satisfied than Android customers. Is this true anymore? In a recent survey, Samsung beat out Apple in customer loyalty for the first time ...
Samsung now leads in consumer loyalty in most of the consumer electronics categories it competes in … including arch-rival Apple’s former territory: laptops and smartphones.
For laptops, Samsung and Apple were tied, according to the Brand Keys’ 2013 Consumer Loyalty Engagement Index, released today. But Samsung led in flat screen TVs, and, in perhaps the biggest shocker, beat out Apple for consumer loyalty in smartphones ...
If you’re wondering whether this is just some dinky little no-name survey, think again. The Brand Keys customer loyalty index surveys 39,000 people, making it generalizable to the entire United States population with 95 percent confidence. And if you’re also wondering how big the delta between number one and number two actually is, Passikoff says there’s a “significant difference.”
The times they are a-changin'.