I thought innovation and commercial competitiveness were what we wanted with multiple readers/devices. If no company develops support for epub3 because ADE doesn't support it yet, then there will NEVER be support for it. On the other hand, if a company, like Bluefire (nod to the thread we are on) develops support for it and they start attracting a goodly portion of the clientele, then other companies will take notice, and develop it themselves. Someone has to be first!
Usually the first one to a market keeps a large portion of the clientele that the new market developed. The latecomers have to be REALLY innovative to entice those clients away from "what they are used to."
Last edited by Turtle91; 02-05-2013 at 05:24 PM.