@wizwor: You don't really expect Apple to let you play for free? Or let you listen to music for free without having you buy a new iPod first?
Also remember, Win8 is brand new. Maybe under the hood it is nothing new, but the GUI is completely redone. New things in iOS? Nah, it is so perfect, why confuse anybody with something innovative. For all we know the changes in a new iOS could be revolutionary and all, and nothing at all new in Win8, BUT with brand new GUI Win8 is the next best thing, while iOS is just same old, same old, play it safe.