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Old 02-01-2013, 03:16 PM   #33
Kali Yuga
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Quote:
Originally Posted by fjtorres View Post
That psychology worked for a couple decades...
Until it failed.

B Dalton, Walden, Brentano's, most of the small chain stores -- along with 2,000 indie bookstores -- are gone. They can't hold enough titles, and don't have space for other now-expected things like a café.

It doesn't work for casual readers, because they're buying 1 or 2 books a year from Walmart and Target, or online, or in ebook form. They don't buy enough to keep the small stores afloat, especially if the small store can't compete on price.

It doesn't work for heavy readers, because they either buy online, buy in ebook form, or browse the books in the store and then buy it online.

Not to mention how closing big stores and opening smaller ones would be shooting themselves in the foot. It's expensive and harms the brand to close the store, break the leases, move the inventory etc; it's expensive to open a new one; it's highly disruptive for the staff.

It's not the solution.
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