Originally Posted by Graham
Even if the cost of an additional 112 GB of memory is somewhat less than the $300 being charged?
You are shocked that additional memory prices doesn't match cost price?
Each bump in memory is $100:
iPad 4 16GB - $499
iPad 4 32GB - $599
iPad 4 64GB - $699
iPad 4 128GB - $799
(Which actually means this is the most reasonable (as in $/MB) of all of the bumps.)
The prices are about what people will pay, not what it costs.
In the UK, it costs £40 to go from 8GB to 16GB for a Nexus 4 or 7, but £70 for the same increase for a Nexus 10. Is that because it costs so much more? No, it is because that is what they think people will pay.