Originally Posted by din155
This! Not much is there that they haven't tried with moderate or no success except supporting mobi (AZW) format. Not sure if supporting Amazon is going to help them. Possibly start pushing aggressively for Non DRM content as well. It could help in getting rid of platform/device dependency.
Non-DRM content is a no-go as long as B&N is buying from the Big Four publishers. As long as they're using a 1920s business model, they're going to be strangling everyone else below them on the distribution tree.