Originally Posted by Kali Yuga
They already have a service, via iTunes and AppleTV. You can rent movies or get a "season pass" on certain TV shows. AppleTV also includes Netflix and Hulu; adding more services would be (technically) easy.
That kind of service, *everybody* has. Even Walmart.
Which is why Apple TV is a "hobby" and not a core revenue generator.
What the analysts are pining for is something "different" and "insanely great!" that will leave everybody else in the dust.
Which is why they keep waiting... waiting... and waiting...